On October 24, 2013, FilmingFlorida.com will launch as the official project website serving as the central hub for all content, outreach, and media created during the project. Not only will it host both the natural history short film series (Nature Profiles) and the production web series (Behind the Lens), but it will also link together all of my social media outreach. From the start, I will employ media centric social media platforms including Instagram, Facebook, Google+, Vimeo, YouTube, and Twitter. These plans may change as the social media landscape continues to evolve, new platforms grow, and Filming Florida reaches a larger audience.
Finally, the website will be the home of an extensive blog—bringing photographs, video, and stories from my life in the field to readers on a regular basis. The blog will provide the majority of the content and be updated several times a week, if not on a daily basis, depending on connectivity from the field. The blog will showcase a wide variety of content including experiences in the field and photographs of the landscape and creatures I encounter. One day I might talk about an incredible moment I witnessed, while the next I highlight a biologist I am working with in the field. Some posts might tell the story behind an image or video clip, while others might share what it is like to constantly travel and work out of a trailer for over a year. Above all, much of the blog will be dedicated to sharing the natural beauty of the state and encouraging readers to get out and explore on their own wherever they live.
Each post will be written for an audience with an interest in nature, exploration, and media. While some posts may be a technical explanation of how I created an image or about the science behind animal behavior, each post will be written without jargon for a general audience and not just a technical filmmaker or trained biologist.